It’s not hocus-pocus, and neither is it rocket science. Still, many of the C-Level Executives of organizations find it difficult to adapt to Social Media for their businesses. The very same moment, when in a parallel universe, their employees are using it in a more useful method.
The issue here, lies not with the perception of the CXO’s but rather a lack of awareness. While a majority of them might consider Social Media to be important for their business, it need not guarantee they themselves use the platform to reach out to their audience or become known as the forefront voice of their company. They do realize how their enterprise might be benefiting from Social Media as an interaction platform, but they’re still wary of the potential positives (or hazards as they might feel) of them being part of the conversation.
Summarized from various sources, the following infographic gives a gist of an idea about how C-Level executives Use Social Media -