Instagram Strategies for Hospitality industry-Hotel Pool on Night Sky

Best 5 Instagram Marketing Strategies for the Hospitality Industry

November 26, 2015 by

With more than 400 million registered users and 7 5 million daily users, Instagram has carved a niche for itself in the dynamic world of social media. It has taken the impact of visuals in social media platform to a whole new level of engaging user experience. The tremendous success of Instagram can be attributed […]

Read More


Internet To The World : Science-Fiction or Reality

May 5, 2014 by

Drones floating above with satellite tech supporting them will provide internet connectivity to the whole wide world. Does that sound too far fetched? Actually, this is gradually approaching reality. Uh, what ? Currently only one third of the population is hooked onto internet and its enchantments. For a dream of connecting the world, there still […]

Read More

inbound marketing vs outbound marketing ize creative

30 Ways To Get Started With Inbound Marketing

March 14, 2014 by

Remember the days of  incessant, annoying and incredibly ill-timed spam mails, cold calls, telemarketing and advertisements? Well, those days are long gone and its everything the present day marketing shouldn’t be. Inbound marketing is the novel approach, where you get to attract the right kind of attention from your target crowd and get them to come […]

Read More

conversation in content marketing

Top 7 Web CopyWriting Tips

March 10, 2014 by

When you put your pen down to pour your ideas on to paper, have you ever felt it difficult searching for apt words within your thoughts? Have you felt that “I could have expressed this in a better way”? Experienced writers can easily tackle these situations. They can get out of the writing block easier. […]

Read More

Enterprise Social Media

5 Reasons Why Enterprise Social Media Will Replace Email

March 6, 2014 by

Many speculate and/or declare that e-mail is dead with the boom in enterprise social media. The fact – current scenario couldn’t be farther from the truth. E-mail users outnumber social media users by almost a million. Introduced about 40 years ago, it has become an indispensable part of daily routine for all its users, be […]

Read More

stupid people

Is Social Media Making Us Stupid?

February 25, 2014 by

Does the title make you sneer or go into a passionate tirade in defense? Considering the matter very superficially, I would too. Social media is an excellent tool and platform for networking, news, awareness, communication, marketing, entertainment, media sharing and what not. It (Facebook, Twitter, Reddit, Foursquare, Tumblr, Google Plus and all the rest)  is […]

Read More


Excerpts From Mark Zuckerberg’s Keynote at Mobile World Congress Barcelona


The Mobile World Congress 2014 at Barcelona sure started off on a high note. With Twitterati going haywire as Facebook’s Mark Zuckerberg’s Keynote Address approached, all eyes were on stage in anticipation. And, the Whatsapp question was inevitable it seemed. We weren’t let down. Tech journalist David Kirkpatrick, who chaired the keynote with Mark, started […]

Read More

facebook brings in 50 gender options

Are Gender Specifying Options In Social Media Necessary?

February 22, 2014 by

As the coin has two sides, so are the topics for discussion. The pros and cons never let you reach a conclusion that one opinion is correct. You cannot conclude that one opinion is right over the other. Have you ever wondered why the social medias ask for gender? Some say it’s a good way […]

Read More

Tips to starting off as a social media marketer 1

10 Steps to Start Off As A Social Media Marketer

December 19, 2013 by

Almost all brands are nowadays jumping into the Social Media bandwagon and with good reason. Most of the SM activities are still outsourced with only a minor few having an in-house Social Media Team to manage the organization’s activities. For the unlucky few who still haven’t got into Social Media Marketing no matter what the […]

Read More

14 digital-marketing-trends11222

Are You Noticing The Evolution In Digital Marketing Trends?

December 9, 2013 by

Digital Marketing Industry kicked off in 1994 with the world’s first banner advertisement. Back then only few were aware of the happenings in the web world. Today, internet is considered as the most forward-looking media. You might be asking, what’s the point in going through the history and evolution of the industry. Answer – Because […]

Read More