Some of the latest Social Medial statistics which are featured in fastcompany.com are more surprising than every other report which came out this year. Are you still relying on strategies which took form ages ago? You better go through these and make necessary improvisations.
OLD is GOLD and they are steadfast nowadays.
Social Media is just for teenagers?
55-64 year age group is the fastest growing demographic on Twitter !
Since 2012, this demographic has grown 79%. Then what about Facebook and Google Plus? 45-54 year age group is the fastest growing demographic on Facebook and Google+. For facebook and Google+, this group has taken leaps of 46% and 56% groups respectively.
This is just the beginning.
By the way, next time don’t forget to counter your clients who talk rubbish that we can’t pass a message to this older age group via Social Media platforms.
It is time to rethink your strategies to include these age groups also in your target demographic. If your strategies are stringently focusing on younger mind’s tastes and interests, you will be keep aged internet users away.
Whole World is shrinking into your palm !
189 Million of Facebook users are accessing their account only from their mobile devices. Only 70% of the Facebook’s ad revenue is generated from desktop and laptop versions, rest 30% is bagged via various mobile versions. During the end of last year this statistics was reported to be approximately 23%. Yeah, 7% steep growth in one year.
So study your target audience and see whether mobile internet users are more. Make sure you post contents which are also suitable for smaller screens.
25% of Smartphone users aged 18-44 say they can’t recall the last time their smartphone wasn’t next to them
Since they have their smartphone is with them almost always, in some way or other they must connected to the web and you can reach people almost anytime. In fact most of the smartphone users don’t mind if you are interrupting any part of their lives.
Youtube is all set to kick TV sets out of your home
Youtube reaches more aged 18-34 than any other cable network. This is the perfect season to add videos to your content marketing strategy. One video won’t necessarily reach more viewers than TVs, but if you want to concentrate on your particular target audience Youtube will be handy.
Linked In grabs 2 new members per second
For right source of info and aid from professionals, Linked In is the best option available. You may choose Linked In, if you want to connect to others in and around your industry and to be a part of professional conversations happening around. Linked In groups, communities and blogs give you enough space to interact with your professional fan base.
62% of you Blog/plan to blog, but only 9% of companies employ a full-time blogger
With only 9% of companies hiring full-time bloggers, the marketing leads will have to bear more pressure to produce high quality content to beat rivals.
You have to realize that, it’s a Herculean task to run an effective content strategy without a full-time content creator.
Hope these stats and numbers have provoked new thoughts in you. Trends happening across the web globe plays a key role in market and profit gained.
So what are you waiting for, schedule an urgent meeting with your marketing team and redefine your strategies. Brace yourself!