Why Multi Screen Marketing Should Be Considered Important

May 24, 2012 by

Consider this. You’re watching TV and you see an Ad about a new mobile phone with an URL at the end of the advert. What is the probability that you’ll either go to the direct URL or search for that mobile phone on your handheld device then and there itself? Pretty good chances right? Especially […]

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Facebook Unveils Organ-Donor Status Option

May 3, 2012 by

After their announcement on Monday, April 30 that they would be coming out with a feature that had the “power to save lives”, Facebook has finally revealed the ‘unusual’ status update option- an organ donor status option that’s designed to shorten or eliminate organ-transplant waiting lists. Facebook users can now choose to indicate that they’re […]

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Why Drawing Boards Matter – Idea Creation and Idea Curation

March 17, 2012 by

Everyone would agree if I say the web is basically about consumption. Every second we are online, we consume. Be it photos on FB, tweets, blog posts or likewise, whole of the online audience are consumers. And after we consume the data, only the ones that leave an impression on our mind, we share. These […]

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